Mata kuiah ini mengkaji tentang konsepdasar perencanaan dan pengembnagan bisnis secara kontekstual, yang meliputibentuk kepemilikan bisnis, pengorganisasian perusahaan bisnis, memperhatikanfactor lingkungan bisnis, pengembangan sumber daya manusia, pengawasanproduksi, dan menjalankan strategi pemasaran yang tepat dengan memperhatikanetika bisnis dan tanggungjawab social. Pembelajaran dilakukan dengan menerapkanmetode diskusi, mpresentasi, dan proyek.

• Course Description

This course examines the basic concepts of contextual business planning and development, which include forms of business ownership, organizing business companies, paying attention to business environmental factors, developing human resources, controlling production, and carrying out appropriate marketing strategies by paying attention to business ethics and social responsibility. Learning is done by applying the methods of discussion, presentation, and project.

1. Mampu memanfaatkan IPTEKS dalam menganalisis kegiatan bisnis
2. Menguasai konsep dasar bisnis secara mendalam serta memformulasikannyadalam penyelesaian masalah secara procedural.
3. Mampumengambil keputusan berdasarkan analisis informasi dan data serta meberikanalternative solusi terkait permasalahan dan tantangan dalam ruang lingkupbisnis
4. Bertanggungjawabdalam menginformasikan hasil analisis informasi dan data baik secara lisan dantulisan melalui pemaparan tugas individu dan hasil kerja kelompok

Learning Outcomes

1. Able to utilize science and technology in analyzing business activities
2. Mastering basic business concepts in depth and formulating them in procedural problem solving.
3. Able to make decisions based on analysis of information and data and provide alternative solutions related to problems and challenges in the business scope
4. Responsible for informing the results of the analysis of information and data both orally and in writing through the presentation of individual tasks and the results of group work

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