Pembahasan tentang konsep perilaku konsumen serta implementasinya dalam dunia pendidikan ekonomi terutama sebagai bekal memasuki dunia kerja menjadi guru ekonomi di SMK. Pemahaman konsep serta pengkajian perilaku konsumen serta pelaksanaannya sehingga diperoleh informasi pemasaran sebagai saranan pelaksanaan riset pasar dan pengambilan keputusan. Perkuliahan dilaksanakan dengan sistem analisis studi kasus, presentasi dan diskusi, dan refleksi

• Course Description

Discussion about the concept of consumer behavior and its implementation in the world of economic education, especially as a provision to enter the world of work to become an economics teacher in vocational schools. Understanding the concept and assessing consumer behavior and its implementation in order to obtain marketing information as a means of implementing market research and decision making. Lectures are carried out using a case study analysis system, presentation and discussion, and reflection

• Mampu menelaah dan menjelaskan konsep dan model-model perilaku konsumen.
• Mampu menganalisis dan mengkomunikasikan proses keputusan pembelian.
• Mampu menganalisis faktor internal dan eksternal yang mempengaruhi proses pengambilan keputusan pembelian.
• Mampu menganalisis faktor yang mempengaruhi kepuasan dan loyalitas konsumen.
• Mampu mengidentifikasi dan menganalisis gaya hidup konsumen.
• Mampu menganalisis dan mendisain strategi pembelajaran konsumen yang mempengaruhi perilaku.
• Mampu menyusun strategi pemasaran yang relevan sesuai perilaku konsumen yang dianalisis.
• Bertanggung jawab atas pencapaian hasil kerja baik mandiri maupun kelompok secara kreatif, komunikatif, apresiatif dan partisipatif.

Learning Outcomes

• Able to examine and explain the concepts and models of consumer behavior.
• Able to analyze and communicate the purchasing decision process.
• Able to analyze internal and external factors that affect the purchasing decision-making process.
• Able to analyze factors that influence customer satisfaction and loyalty.
• Able to identify and analyze consumer lifestyle
• Able to analyze and design consumer learning strategies that influence behavior.
• Able to develop relevant marketing strategies according to consumer behavior being analyzed.
• Responsible for achieving work results both independently and in groups in a creative, communicative, appreciative and participatory manner.
  

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