Mata Kuliah Komunikasi Pemasaran (2 SKS)

Deskripsi Mata Kuliah :
  • Matakuliah Komunikasi Pemasaran diberikan kepada mahasiswa S1 Manajemen konsentrasi pemasaran untuk mempelajari bagaimana perusahaan melakukan komunikasi pemasaran. Melalui matakuliah ini, mahasiswa akan belajar bauran komunikasi pemasaran dan proses komunikasi pemasaran dilakukan perusahaan serta belajar merancang bauran komunikasi pemasaran terintegrasi pada UMKM. Metode pembelajaran yang diterapkan berpusat pada mahasiswa di mana mahasiswa secara aktif mencari sumber belajar dan mengkonstruksi pengetahuannya sesuai dengan tujuan belajar.


  • Marketing Communication is given to undergraduate management students of marketing concentration to learn how companies do marketing communication. Through this course, students will learn the marketing communication mix and the marketing communication process carried out by the company and learn to design an integrated marketing communication mix at MSMEs. The learning method applied is centered on students where students actively search for learning resources and construct their knowledge according to learning objectives.
Capaian Mata Kuliah :
  1. Mahasiswa mampu menelaah secara cermat teori-teori bidang Komunikasi Pemasaran.
  2. Mahasiswa mampu menilai secara tepat kesesuaian praktik-praktik Komunikasi Pemasaran dengan teori.
  3. Mahasiswa mampu menunjukkan karakter Iman, cerdas, mandiri, jujur, peduli, dan tangguh di dalam kegiatan pembelajaran Komunikasi Pemasaran.


  1. Students can carefully examine theories in the field of Marketing Communication.
  2. Students can appropriately assess the appropriateness of Marketing Communication practices with theory.
  3. Students can show the character of Faith, intelligent, independent, honest, caring, and tough in learning activities in Marketing Communication.
Sumber Rujukan :
  • Shimp, Terence A, 2010, Integrated Marketing Communication in Advertising and Promotion , 8 ed. South- Western, Cengage Learning.
  • Belch, George E, and Belch. Michael A, 2009, Advertising and Promotion, an Integrated Marketing Communications Perspective , 8th ed. McGraw-Hill, Irwin.
  • Kasali, R. 2000, Management Public Relations Konsep dan Aplikasinya di Indonesia . Grafiti.
© 2025. Develop BY PPTIx UNESA TEAM